5 Benefits of Selling Online Courses directly through your Website

As an online tutor or service expert, one of the major decisions you’ll have to make on selling online courses is choosing the right LMS. You may be tempted to go with common marketplaces such as Udemy or Coursera. However, while their benefits are attractive, there are other options to consider.

Selling your courses directly through your website is a perfect way of sharing your knowledge with the world. It may prove more challenging at first, but there are many postives to enjoy in the long run.

In this article, we’ll share five major benefits of selling your courses through your site and show you how you can maximize these benefits. Let’s get it started!

1. You have total control over selling online courses

One of the major gripes users have with selling on multi-vendor service platforms is the lack of control. You may not realize it, but having control over every aspect of your site and course can offer a large-scale positive impact.

This means you can design your conversion funnel, landing pages, course details, and much more to your exact specifications. Of course, you can also implement the copy you want site-wide to communicate your message. Being able to control how your learners interact with your content is a very important advantage you’d want to have.

You can use this benefit to significantly improve your website’s user experience too. For example, you can install a live chat software that ensures your customers get quick answers to their concerns. Other features to consider are a student-to-student interactive forum, seamless new user integration, a schedule planner/calendar, and much more.

Likewise, you’re also at liberty to dictate your site’s designs. With the right design and feature implementation, you can attract more users to your site and grow your business in the process.

2. You face no on-site competition

It’s clear that getting a prospective learner to discover and gain interest in your own site can be really challenging. However, once you can overcome this hurdle, there are many benefits. When you’re selling online courses through marketplaces, it’s easy for your content to get lost in the pack.

Your reach may have been boosted theoretically, but so has your competition. It’s common to find other tutors teaching the same online courses as you on these platforms. Even if you’re an exceptional tutor, there’s still a decent probability of losing a significant amount of customers to the competition.

However, when you sell on your own website, every visitor gets to see and interact with your content only. As such, the chances of making a sale are significantly increased.

3. It’s a perfect opportunity to build your brand

On your personal website, you are the focus. This comes with many long-term benefits. It’s difficult or almost impossible to build a brand successfully on multi-vendor platforms. After all, these sites have been built to promote their own brands.

For example, in most cases, a course tutor is secondary to the marketplace brand. As such, referral usually refer the potential customer to the site. As a tutor looking to create a niche for yourself in your field, this only takes away from your efforts.

You can easily leverage this benefit by paying very close attention to important branding techniques. Maintain a central theme (called a ‘unique brand voice’) through your site, research your audience, and always promote your brand personality. If you can consistently position yourself as an authority in your field, your brand will definitely be impacted positively.

4. You get to maximize profit

For many professionals, this may prove to be the most important reason to sell on your own website. Building and promoting your own site may be cost-intensive at the start but with the right strategy, you’ll soon begin to receive a Return On Investment (ROI.) One of the most disappointing aspects of using multi-vendor sites is having to split your profit with them.

For example, a site like Udemy demands a whopping fifty percent for every dime you make from their platform. In other cases, you also have to pay a substantial sum to even add courses to your site. Also, due to increased competition, you end up pricing your online courses and products considerably lower than their real value.

When you consider these factors, it becomes apparent that owning your website is a better choice from a business perspective. When you’re getting compensated appropriately for your efforts, you’re likely motivated to improve and do more.

5. Access to consumer data helps to improve marketing

The last but equally important benefit to consider is the ability to directly access your site’s analytics. In other words, you’re getting direct access to your customers’ information. Site analytics can help you assess consumer behaviors and make educated decisions based on them.

For example, if site analytics reveal that you lose most customers at the checkout window, you can revamp the whole process completely. You can also use this data to improve your marketing strategy.

In general, data is everything in marketing today. Using site analytics tools correctly can help you to retain more customers and improve your business generally.


Building your website isn’t exactly a walk in the park, as you may be aware. There are many aspects of the job you’ll have to learn and keep up with over time. However, selling online courses through your website is a highly rewarding choice, deserving of the effort.

Among many others, here are some of the benefits involved:

  • You have total control over your website.
  • You face no competition from other teachers.
  • It’s a perfect opportunity to build your brand.
  • You get to maximize profit.
  • Access to consumer data helps to improve marketing.

Are you currently considering selling online courses? Share your insight in the comments section below!